UTM Link Builder

Build campaign URLs with UTM parameters for Google Analytics, Matomo and every other analytics tool.

100% private — everything runs in your browser

Local processing

Campaign details

Website URL

Campaign source *

Campaign medium *

Campaign name *

Campaign term

Campaign content

Enter a URL and at least one campaign field to build your tagged link.

1
Paste the page URL you want to track.
2
Fill in the campaign source, medium and name — the three required UTM parameters.
3
Optionally add term and content to distinguish paid keywords or ad variants.
4
Copy the tagged URL from the result panel and use it in your campaign.

Input

https://example.com/shoes + google / cpc / spring_sale

Output

https://example.com/shoes?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale

Input

example.com/blog + newsletter / email / october

Output

https://example.com/blog?utm_source=newsletter&utm_medium=email&utm_campaign=october

Which UTM parameters are required?

Google Analytics only needs utm_source, utm_medium and utm_campaign. Term and content are optional and mainly used for paid search and A/B tests.

Does the tool keep existing query parameters?

Yes. Parameters already present in the URL are preserved; only the five UTM keys are added or replaced.

Are my links sent to a server?

No. The URL is built entirely in your browser.